Are your email newsletters driving sales for your company? Do you get a positive response from your email receivers every time? Well, if your answer is no, you’re not alone. Although, the concept of email marketing is not new, marketers still struggle to make their digital marketing campaign successful. Most of the times, people just don’t open such marketing mails. Even if they open, either they simply ignore it or send it to their spam folder. So now the question arises – how can you fight with this ‘No Response’ attitude of people? The point is that creating a compelling email that converts is an art and it demands right tactics and strategies.
In this post, you will learn how you can create compelling email newsletters that increase conversions and drive sales. Have a look:
- Create an eye-catching subject line: Your email subject line is the first thing your visitors are going to see before opening the mail. So, if your subject line fails to capture the reader’s attention, your chances of getting sufficient click-through rates and sales will diminish. Your subject line must be short and crisp, but at the same time, it should be intriguing and thought provoking. Avoid generic headlines such as “Your Monthly Newsletter”. Instead, use it as an advantage by being a little bit more descriptive and interesting. It has also been found that using a sender name that signifies a real person increased open- and clickthrough rates.
- Create your own email design: Your email design is the next thing that can make a killer first impression. Use a clean email template design that displays your content in an organized manner. Avoid using flashy colors and instead go for a minimal and professional approach that best represents your brand. It’s a good idea to add some graphics in order to make it illustrative and attractive, but using too many images can also ruin your email marketing Some email clients don’t display images by default. So, in order to make it accessible to everyone, use a mix of images and text in your newsletter.
- Be Informative: Your content is something that can make or break a deal. Provide informative and engaging content that has the ability to bind readers with it. What type of content you should offer depends upon at what stage of buying process your prospect is at that time. In general, you can offer them latest industry news and trends that might interest them. To keep your content relevant and organized, divide your newsletter into different sections. Make your content actionable by including relevant Calls-to-action. An amazing CTA triggers interest among readers and make them perform the desired action.
Following all the above mentioned tips will help you gain the attention of your email receivers and promote your brand. If you really want to get the most out of your email marketing campaign, segment your readers list on the basis of certain parameters such as age, demographics, gender and stage of the buying process. This will make your email more relevant and targeted.