A microsite refers to a website which is different and unconnected to the main website of an organization. A microsite offers content with more relevance on and focus on a particular topic or certain audience and may require its visitors to respond to a certain call to action.
Microsite: What is it?
Why do organizations create microsites?
Different from normal website design, there is one major benefit of having a microsite for your company is that it offers you more flexibility to develop strategies and ideas as compared to your main site. The main website for your organization has a standard menu bar and this may at times make you feel limited to explore further strategies and ideas. Although the standardization is not a bad idea, it can limit your company from experimenting, innovating as well reaching particular people in your target market.
One thing that you ought to do the moment you choose to create a microsite it to make an experience that will drive your targeted business goals. You can use the site to promote the launching of your new product, encourage users to respond to a particular call to action or reach a new target market.
Besides achieving the major goals of your project, a microsite also generally offers value in six distinct means. With proper design, execution and rolling out, the site can be a very important marketing approach.
Six advantages of Microsites
- Creation brand awareness
- Search Engine Optimization
- Improved customer engagement
- New lead generation
- Demonstrate Proficiency
- Enhance the familiarity of your business and value to clients
1. Creation brand awareness
A microsite comes in handy when you want to share vital aspects of your brand to your existing and target customers. If your microsite is highly engaging, interactive with your audience and easy to share, it will be a very effective and efficient tool for promoting your brand in all the networks through which it is shared. A microsite is informative in an interesting way and this makes it stick to the minds of your clients. Microsites dealing with the promotion of products or lines of products are highly engaging in a more tangible manner in which customers actually come to discover the value that they can get from your business.
2. Search Engine Optimization
Another benefit of a microsite is the boosting the search engine optimization of your business in various ways. The majority of popular microsites of high quality have an advantage of being shared widely across the web. Your microsite stands a chance of being featured on gaming sites or promotional blogs or by local bloggers if it is interesting and high-quality. However, this is dependent on the nature of your project.
3. Improved customer engagement
When customers are engaged, there is a high possibility that they’ll come back again to buy your product or service. Besides, an engaged client is very important for robust the marketing of your business through the word of mouth.
4. New lead generation
Microsites are also superb tools for the generation of new leads as well as introducing potential clients to your sales pipeline. Your microsites give you an opportunity to engage new audiences that you might have been unable to engage while using your company’s main website, thanks to the sites’ simple approach and design.
5. Demonstrate Proficiency
A microsite is a very effective tool for showcasing the proficiency of your company regarding a specific issue, product or service in your industry to your target clients.
6. Enhance the familiarity of your business and value to clients
A microsite also gives you an opportunity to give your audience in-depth details regarding your business as well as the value you provide in an engaging manner.