A landing page is a common term in digital marketing which refers to a separate page which is created particularly to boost marketing or an advertisement campaign. It is the web page where you will land upon clicking on an SEO (search engine optimization) search result or even an online advertisement.
The design of a land page is created with the main objective being to lead the visitors of a website to Call to Action (CTA). The simplicity of the page makes it ideal for boosting the campaigns for your Google AdWords by improving their conversion rates.
Perhaps you have also heard about organic search traffic, paid search traffic or both. Well, these two, play a significant role in online marketing in their different capacities. For you to understand to differentiate a landing page from other web pages like homepage, you need to be familiar with the concepts of organic search traffic as well as paid search traffic.