Google RankBrain is one of the latest innovations from Google and is now confirmed to be the third in row in the list of important factors in the ranking algorithm. RankBrain is a machine-learning system of artificial intelligence, with the main aim to help Google process the most relevant sources for the users typing in the search field. The search algorithm that operates together with this program searches through the billions of websites online to find the most relevant and eloquent to fit the needs of the Google users.
Google has decided to share the ranking factors once again, despite all the problems that they faced by doing this in the past. The results of this revealing has led to major penalties against sites that bought, sold, exchanged links and guest posted with anchor text through black hat SEO. Additionally, it lead to creating spammy on-site optimization, so Google ended up having to crack down on hidden texts. Why do they still do this then? The main reason behind Google revealing the ranking factors is because they need people to know that if they want to succeed and rank better in mobile search, they have to adjust their sites to certain rules. This creates better business for website owners and a design pattern that is easier for usage for customers. In this way, the entire search system becomes easier to use and provides better results for the customers and better conditions for the website and blog owners. Customers will finally be able to find what they are searching for without spending much time on finding the right way to search for them. RankBrain is created with the main purpose of pointing out the most similar keyword phrases to those who search for them.
RankBrain has shown an amazing improvement regarding SEO in 2016. The websites now have to improve the current content and keep building on technical improvements. The focus on micro data, site speed and SSL is now increasing and other niches and topics are becoming of lower priority for news sites and blogs. Website and blog creators tend to follow the Search Engine Optimization guidelines and write more completely and competently, are more precise and clear and are consistent with the publications and content.
The main question here is: how to use RankBrain in SEO? The whole point that RankBrain carries is to take the input from the search user and interpret what they need and mean by it. Then, RankBrain focuses on keyword phrases and the phrases related to this particular keyword phrase. Follow the simple step-by-step guidelines on how to use RankBrain in Search Engine Optimization:
- Do not look for one keyword phrase when you are looking for the main keywords for your website or blog. Start with Google Ad Words Keyword planner, but with a different approach. There are many keyword phrases leading to one page, so you could browse through the long list provided or download the results so that you can check them out later. What this list should tell you is which keyword phrases to put in the title of your blog, so that it can pop out every time someone searches for that keyword. In this way, your website or blog should be easier to find and your page views should increase considerably.
- When you find the perfect keyword phrases to start your blog posts, continue by moving on to Google Search. It is time for you to actually start searching for those exact keyword phrases you previously chose and even find some phrases that are related to them. You could use these phrases if you find them to be suitable for the content of your blog, or at least get an idea and an insight into RankBrain.
- The keyword should be spread through the content for a certain number of times. Try not to focus on keywords stuffing in order to create better content with various keyword phrases. This is going to be a much easier content to read and understand for the visitors of your blogs and should also result in being more useful to those who are searching for the particular keyword phrases you have chosen to use.
- The last but not the least is the people test. Your blog should consist of a content that passes the people test. People have to approve your content in order for your website to be a success. And if your website is a success, your business and your SEO are a success, too. Google always provides users with the chance to leave reviews and feedbacks about websites, their designs and content. Do not try to find ways to manipulate the system, because the most important thing when it comes to Google is the content. The content is what makes the searchers stay on your blog or website.
When you are done creating a design and the perfect content on the particular topic you have chosen, you have to take a look at the analytics. These results will show you how people view and react to the content you have provided them, whether they share it on the social media, whether their feedback is good and whether or not it is interesting enough for them to stay on your site and visit it over and over again.
Google updates always focus on the quality for both the user and the provider of the content. This is also the case for RankBrain, which is specially designed for the people who search for some kind of information. If you are a marketer of any kind, you have to start focusing on providing the best for the people who search on Google, because if they are not satisfied with what they see on your website, your website cannot improve at all. If you align your SEO goals to those of Google and RankBrain, your website should start improving immediately.