Conversion in website design is geared towards having more visitors on your site who will do as you aspire them to. You may want them to buy your product, subscribe to your service or even fill out that contact form.
If your website is getting good traffic but you are not making any conversions from that traffic, there are a number of things you can work on to change that. You can use the Google Analytics tool to check how your website is doing traffic wise. This post will look at 6 web design tips that can help you increase your conversions.
1. Understanding your website and keywords
What a visitor sees first when they open your website will determine if they will stay for a little longer on your page. Design your website in a way that you make it easy for visitors to capture your message in the shortest time possible.
A website optimized by keywords that are more specific often has higher conversions as compared to that with keywords that are general. You should start keyword research by using keyword tool planner to find out which keyword is more searchable. It will benefit the search engine optimization(SEO). For instance, if a website has these keywords: HP, HP computers and HP Pavilion g7, the last will have more leads since someone searching for this specific model has already researched on it and is ready to make the purchase.
2. Interactive story teller
People who have mastered the art of storytelling in web design can increase their conversion rates. This works if you can speak to the emotions of your targeted audience. More importantly, if you can tell true stories, those reading them will perceive their authenticity thus build your credibility.
By sharing your success story and the challenges you had to go through to get to where you are, you provoke feelings in your audience and connect better with them. You can also use your case studies and their results to create the content of your story.
3. Readability of the design and influence with typography
A top concern for any web design should be its readability. How easily can a text be read? Having text that users cannot read or comprehend will do no good to your site. A designer can make his or her site more readable by considering one or more visual standards.
A text that has an optimal reading size, not too large or too small, will make it easy for a visitor to read. The same applies to lines of type. Lines that have even characters and words ensure a flow in reading content. A converting visitor will need to be able to read what is on a site to actually make a purchase.
When you consider that it is typical of visitors to just scan your site without reading through the entire piece, it is critical to have it in the correct font. Proper typography will put out content that takes seconds to read and understand.
4. Build trust with customer testimonials
If a website designer uses customer testimonials on his or her site, the customers feel appreciated. This works in building trust and a good relationship with them. They will also be happier telling their friends about your site and will eventually increase your conversion.
Those testimonials also help other visitors make the decision to buy from you, if they are credible, and serve as proof that your products are of a satisfactory quality.
5. Choose the right colors
Small details like color go a long way in affecting conversion rates on a website. Full-colored ads easily persuade a visitor to make a purchase as compared to black and white ones.
The meaning attached to colors can also influence someone to buy something. If you include colors that have a calming effect on your site, say like blue, your conversion is likely to shoot compared to a black color that will turn away your visitors.
6. Responsive is a must
Using a responsive web design is the way to go if you are looking to increase your conversions from users who are using mobile devices to access the internet.
A responsive page will enable someone on his or her smartphone access your site just like they would on a computer without having problems of the site fitting on the smartphone’s screen.
Once you increased your website design, the next step is think about how to market your website to people. Read Optimizing your Page for Greater Relevance to get more helping information.