Behind every successful product exists a well-designed website. In fact, even the most successful marketing campaigns will fall upon deaf years if customers are left scratching their heads in regards to a visit to the site in question. While a great deal of emphasis is often placed upon the more technical issues associated with coding and search engine optimization, relatively little time is devoted to the aesthetic aspects of an attractive portal. What approaches should be taken? What features define a well-executed plan? Why is a simple layout much more attractive to the average visitor? Anyone who is looking to improve upon their existing portal will find the guidelines below quite useful.
More Than Coding Alone
Of what use is a website if it does not reflect positively upon the brand in question? This is when a knowledge of coding alone is not necessarily sufficient. Let’s use an analogy to obtain a bit more clarification.
One of the reasons why architects will normally be required to enter into some sort of internship involves the fact that static knowledge does not necessarily equate to an attractive home or business. In the same respect, even the most advanced coding principles will serve little purpose if they are not executed with aesthetics in mind. It is important to ask these questions when designing the layout of a website:
- What type of image are you attempting to portray to the visitor?
- How do you wish to display your products and services?
- Will the site appear correctly on mobile devices such as tablets and mobile phones?
- How can your unique branding be incorporated into each page?
Unfortunately, rather entry-level website hosting services such as WordPress might not be able to adequately address the questions mentioned above. This is why it is often wise to incorporate the help of a professional third-party design service.
The Beauty of Simplicity
One of the metrics which serves to define successful e-commerce platforms such as Shopify Singapore involves their outwardly simplistic nature. However, do not mistake simplicity for a lack of advanced tools and features. The main takeaway point here is that the experience of the end user should be clear and straightforward. A website laden with distracting banner ads and similar “junk” will only clutter its overall appearance and detract from the quality of the services that you are trying to promote. In other words, keep it simple and transparent if you hope to avoid a negative online image.
While redesigning a website is sometimes possible, it could often be better to begin with a proverbial “clean slate” and to create a portal from the ground up. This will provide you with a greater degree of flexibility in terms of the directions that you may choose to take. Always feel free to experiment, as the chances are high that adjustments will need to be made along the way. Aesthetics are just as important as any tangible product.
