A personalized web experience is a unique thing anyone can have. But what exactly is it? And how important is it?
What is a personalized web experience?
All of us have used (or at least heard of) Facebook. You may have noticed that Facebook always focuses on subjects of your interest. They are not magicians they can’t read your mind to know what interests you the most. Actually, they track what you do on their website and then make sure to build the perfect Facebook personal experience for you. Google is doing the same thing, it keeps track on your most searched subjects and will make sure to make them go first in your future searches Some other websites are also using the same technique to make you live a unique web experience such as Amazon, Netflix, Spotify and others.
How important is it for you?
If you are planning on selling your services or some products, you may have guessed that this method would be really important to keep your clients on track. As you know, sometimes clients will visit your website but won’t buy anything right away, they have landed there through some searches that they found in your pages, something that is interesting to them. You can have knowledge of the type of searches they have done to get to you, what have they clicked, how they came here and other stuff, thanks to big data technology you can keep this information and create a unique experience for each one of your clients. Making them interact more and display contents that might interest them will create a bond between you and your visitors.
But how to make a great experience for your clients?
First of all make sure that your content actually supports the personalized web experience, if you don’t have enough variety of offers then it would be a waste of time for you. Once this is checked you can go on with perfecting your marketing online.
Secondly, do not control the users and let them do what they want. Recommendations and automatically filtered researches can be a good deal for them, but sometimes it doesn’t work as expected. Don’t forget that it works with algorithms and automatizations, sometimes it might not meet the interests of your clients and if they can’t choose freely what they want they might complain or silently fly away from your business. Always give them access to see everything that you are proposing in your website.
Also, remember that you are supposed to make the experience pleasant for the customer, so be sure that you are helping them out and not wasting their times. If the way they’re interacting with your website won’t benefit them in an intelligent way, then keep it away. Note that you can get as many information as you want from your clients, but don’t do too much. Their localizations, the links they clicked and searches they have done would be enough to start giving them a great experience.
Finally, remember that you want to make a profit out of this experience, so be intelligent. Make the clients want to come again, show them contents they might like and let them choose others freely.
A pleasant personalized experience is one that tilts your interest while giving you freedom to get more of it.
