How do you get visitors to keep coming back to your site, inspire them to share your content, and keep them hanging around browsing for longer? By creating an irresistibly attractive website design, of course! Make sure your website has these seven important things covered:
- A Clear Layout
The age of red text on a blue background is long gone. Keep the layout of your web design clear, simple, and consistent. Flashy is not necessarily better. The colors of your design should be relevant to your business and branding. Use common, clear typography that is enjoyable to read; ease off on the swirly letters and Comic Sans. Nothing reads better than black text on a white background. Avoid clutter and be sure there is sufficient blank space. Your website should not be wall-to-wall of images and links.
- A Call to Action
From the moment your visitor lands on your web page, every element should be strategically leading them to your call to action. Whether this be to buy your product, enter their email address, donate, read your article, whatever. The message on your site should be clear. When creating the path to your call to action, keep your target audience in mind at all times and design the website specifically to be attractive to them. Each part of the website should lead to its main goal and purpose.
- Clear Navigation
Nothing is more attractive than nice, easy navigation that just begs you to start browsing. Visitors will leave if they can’t find what they’re looking for within seconds of entering the site. It almost goes without saying that your navigation should be clear and on point, enabling the user to find the information they want fast. Statistics show that we lose up to 50% of visitors each time we make them click on a link.
- Responsive Design
With over half of Internet users accessing the web on their mobile and tablet devices, your website should have a responsive web design. This means that it adapts to mobile and tablet viewing seamlessly without falling apart.
- Attractive Images
When used correctly, pictures draw people in. Well placed images make people more likely to read your content, especially anything written directly underneath the picture.
- Fast Loading Times
Fast loading web pages make a huge difference to the appeal of your website. Visitors will not bother to stick around if they can’t see the information they need within seconds. Be aware of the amount of fancy coding, plugins being used, and size of your pictures as these can all impact how quickly the page loads. If your site receives a lot of traffic, it’s definitely worth looking into switching your hosting onto a dedicated server.
- Regularly Updated Content
Fresh, new content is attractive on a website and encourages visitors to keep coming back. You can keep content fresh by including a blog on your site, news section, or by releasing new products.