In digital marketing arena, landing page is a powerful medium for generating leads and quickly closing the sales. If you are considering running a PPC campaign, your entire investment will ultimately turn out to be worthless if your landing page is not well-designed. An internet user when clicks on an Ad, the next thing he sees is the landing page or sales page that briefly describes your business products and services. In short, you can say that it is the representation of your brand and, hence, designing an effective and beautiful custom landing page becomes as important as designing your business website or any other marketing material that promotes your brand.
To let you get started, following are the 10 tips that will help you create a powerful landing page web design that converts:
- Clean and Minimalist Design
When we say clean and minimalist, this doesn’t mean that your design should be very simple and boring. Although simplicity is the key to designing high-converting website pages, the landing page should be attractive too at the same time. By clean, we mean that your page should make it easy for the visitors to perform any action. Whether it is navigation, making a purchase, filling out a form, downloading an ebook, or signing up for a newsletter, everything should be clean and straightforward. The call-to-action button should not be concealed from the eyes of the users.
Use Contrasting Colors
If you want to make your call-to-actions pop off your landing page, then you should use complementary and contrasting colors to get a visitor’s attention to exactly where you want it. For example, if your entire landing page’s theme is black white, you can use a contrasting color such as pink for designing a registration form to grab the eyeballs of the users instantly. This will definitely encourage visitors to fill out the form and click on the ‘submit’ button.
Avoid Visual Clutter
While incorporating eye captivating visuals is definitely an important part of your landing page web design, those images should not distract the user’s attention. Using too many visual elements may sound like an amazing idea, but it will instead act as a hindrance for conversions. It can overwhelm the visitors which is definitely not good. Moreover, too many graphics can also reduce the loading speed of your website, ultimately hampering the user experience. All you need to do is keep your landing page simple. Use a right combination of images and text, and design it in a way that it doesn’t distract the user’s attention.
- Keep your Forms Short and Simple
When a visitor lands on your page, you would want to collect as much information about him or her. However, this isn’t a good idea. If you want to create a good landing page web design, keep your forms short and simple. The more form fields you have, the less are the chances that your visitor will fill that and complete the conversion. When it comes to form filling, less is more. A few fields such as name, email and phone number are enough to contact the visitors for follow up conversion process. If you still need some additional information, you can always ask it on “Thank you” page.
- Design to Captivate
Your landing page design should be visually appealing. The entire layout and format should be laid down in a way that your visitors should have the desire to click on the call-to-action button immediately. You can add a spectacular big hero image or place a video in the background to make your landing page look more professional, attractive and dynamic. The main idea behind this is to add a ‘WOW’ factor to your landing page to increase conversions.
- Use Header to Broadcast Offers and Discounts
Website header is a great opportunity to promote offers and discounts currently running on the website. It is the best way to grasp the attention of the landing page visitor and increase conversions. Just tell about the offer in the headline and then explain that in the sub-heading to convince the users that your offer is worth pursuing. This will definitely make your company stand out from the rest!
- Customize your Landing Page for Individual Audiences
If you are running too many offers and discounts on your website, you may possibly promote each offer through different mediums such as Facebook, Twitter or PPC add. This means you will be getting traffic from a number of different sources. So a user that has landed on your page from Facebook may be looking for some different product than a user that has landed through a PPC ad. In order to make sure that every requirement of an individual is met, you must customize your landing page for individual audiences.
- Focus on Formatting
Right formatting is the best practice to follow when creating good landing pages that convert. With just a little effort and planning, you can make sure landing page stand out. All you need to do is clearly lay out your headlines, text, images, form, etc.. It will let you highlight your products, services and offers that you want to promote through ad campaigns. Instead of laying down long copy of textual information, you should convert that into shorter bullet points. It makes your landing page easy to read and digest.
- Carefully Place the Logo
While your logo should not be the focal point of your page, it should be placed strategically. It should be visible enough that your visitors recognize that they have landed on a right page and that they are dealing with the right business. Especially, if your customers have arrived from non-branded sources like social media channels, it becomes even more critical to highlight your logo and place it in a right way to let viewers know where they are exactly.
When designing a landing page, make it easy for the user to find what they are looking for. Before making a purchase, users want to know more about your products or services and, therefore, you should link your landing page to the relevant information sources so that the prospective buyers can make an informed decision. If you will not give users much opportunity to learn more about your offerings, they won’t trust you enough. As a result, the lead will not turn into a purchase.
A landing page web design should have all the elements that are currently in trend. At the same time, it should be functional and encourage the leads to make a purchase. Hopefully, these tips will help you design a landing page that converts.