Using Pinterest to Pull More Traffic to your Blog
Bloggers always have a taste for large amounts of traffic on their sites. No matter how much traffic they may have, a blogger would still want more. Hence, search engine optimization (SEO) comes into the spotlight. Also, social media platforms serve as another useful and efficient sites for bloggers and especially newbies, to attract traffic to their sites. For example, posting part of your content on Twitter or Facebook and redirecting the users to your page for further reading is an excellent way of using social media to get more traffic. It is more efficient as compared to waiting for months on end for Google to start sending you search traffic for your site.
As much as all social media platforms act as the best places for pulling traffic to your site, Pinterest offers bloggers the best network services for such needs as compared to any other platform. This is because unlike other platforms such as Facebook and Twitter, which are all about the conversation and relations, Pinterest significantly focuses on the content provided by users. It also helps users identify their topics of interest and directs them to the content of concern. Using Pinterest, blogs are capable of generating hundreds of thousands of visitors every month.
Pinterest also offers a unique and attractive feature for bloggers that are lacking on other social media platforms. Unlike on other networks like Facebook, Instagram, or Twitter, the traffic around the blogs posted on Pinterest doesn’t have a short lifespan. Pins placed on such blogs are capable of continuously sending traffic to your site for months to come. It is, therefore, essential that bloggers make use of Pinterest to get more traffic directed to their blogs. This article will help you understand the reasons why you should be using Pinterest for your blogs and how exactly to go about it.
READ: Developing your Freelance Business through Social Media
Myths concerned with Pinterest
There are, however, growing myths that seem to discourage many individuals and especially newbie bloggers from taking advantage of the site’s opportunities.
Some of these myths are highlighted below:
1. Pulling traffic from the network is easy
A while back, this myth would’ve probably carried some truth to it since all you had to do was create a pin and pin it to many boards, thus attract fast and natural traffic. With time, the conditions started changing as new regulations were introduced. It is still an excellent site for acquiring massive traffic, but this time around, it takes more effort to gain such large amounts of traffic to your blogs.
For one to maximize their outcome and efforts, they are required to fully familiarize themselves with Pinterest and be an active participant on the network. This means that one has to incorporate more effort and time into this network as compared to any other for their results to be as good as they desire.
2. Pinterest is significantly for women
The fact that about 80% of users on Pinterest are women tends to discourage many, and especially men, from venturing into this exciting platform. The network might be more popular with women, but this doesn’t qualify it to be a site for women. The system offers a variety of interests for all types of gender, and for the past few years, there has been an increase of up to 40% of new signups being men. This figure is a positive indication of how the numbers are beginning to even up with more men joining the force.
3. The network only functions for recipe blogs and DIY
Topics such as DIY, food, and their recipes, travel, and even fitness are the leading niches on Pinterest with related blogs carrying the highest of traffic. However, Pinterest provides just about any topic that interests you and is capable of attracting a large amount of traffic to your blog, whether or not it may be related to the popular ones in content.
Using Pinterest to Increase your Traffic
First and foremost, one should understand how exactly Pinterest works for them to know how to maximize its efficiency. Pinterest might be a visual platform. Still, it is also a search engine that depends on keywords to give the users the necessary contact. Whenever a user logs into the network, they may notice a smart feed on the homepage, which may attempt to show the content that they may interest them. Most of the mentioned steps below involve utilizing keywords for the benefit of gaining traffic to their blogs.
An unbeaten run using Pinterest can be divided into:
- Optimizing your profile
- Creating attractive images
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Establishing and Optimizing your Profile
As you create an account for Pinterest, you are given an offer to choose a business or personal account. Having a business account grants access to analytics. It is beneficial, especially when trying to get more traffic to your blog. It comes at no cost, and even if one has a personal account, the network can guide them on how to upgrade it to a business one.
· Using rich pins
One can sign up for rich pins such as the app, product, article, and recipe. These pins add more info to an ordinary pin, which shows additional information from your blogs like title, author, or description.
· Profile handle and description
It is advisable to include some of the essential keywords to your profile name for visibility.
Similarly, you would want to do the same with your description, as you would have access to a small amount of text.
· Optimizing on board names
You may be required to create different boards to organize your pins, and it is also advisable to use keywords in both the names and descriptions.
Creating Unique Pins
You will need to pin image designs that attract the attention of many people since images stand out as much as users may be scrolling past the content available. When designing images, avoid the use of fronts that may be hard to read and entail curiosity in every detail of the context.
Any time you upload a pin, you will be required to describe it, and thus, the need to use keywords arises again. You can also settle for hashtags as an alternative to making your pins more visible.
One can pin items to multiple boards, which include their own and that of other groups as they tend to expand the user’s reach. However, being accepted into a group board may take time and effort but is worth it.
Apart from Google, Pinterest serves as a better source of traffic for any blogger looking to expand their reach. It might take time, but with effort and patience, the results will be enticing.