The internet has become a major part of our lives in modern times and is also considered to be one of the best means of expanding one’s business. People who are involved in online marketing will come across innumerable terms that often fail to make sense to the owners of small businesses. Due to the fact that these terms sound downright complicated, often people fail to understand their meanings and as such, they end up appearing quite unattractive to those who own small businesses.
The primary rule of online marketing is totally dependent upon search engine marketing as well as SEO. If you search the internet a little, you will definitely get a clear cut understanding of these two terms. However, there are still certain techniques associated with online marketing that can confuse anybody who is new to this field. Before dealing with these, it is always advisable to fully understand such terms.
The following are a few of such questions about online marketing that you have been wanting to know for sure:
- How are SEO and PPC different?
SEO or search engine optimization is actually the means of getting the different web pages to rank at the top of search engines by using links from certain other websites, by producing good quality content on such web pages, and also with the help of some other factors. Pay-per-click (commonly known as PPC) advertisements, on the other hand, appear above and often adjacent to the search results. Such advertisements are located at the top of the search results depending upon the amount that the companies have agreed to pay in order to place them at that position. As soon as these ads are clicked, the publisher gets paid.
- What is meant by a landing page?
Landing pages are mainly used in the campaigns of pay per click marketing strategy. These are designed in such a way that when a person clicks on a particular link, for instance a certain search result on a webpage, they will automatically be directed to another page. These strategies are known to be extremely helpful. They keep the messaging steady, increase the conversion rates and also offer a great user experience at the same time.
- How helpful is YouTube for marketing?
As we all know, in the modern marketing world, the boss of all content is video. There are a number of diverse video platforms, but undoubtedly YouTube is one that has a huge group of audience and is known to be tremendously popular. Often it is seen that viewers prefer to watch a short video of about 2-3 minutes (the shorter it is, the better) instead of reading an ad on a particular page. However, the video must be quite engaging as well as relevant, or nobody would have the patience to sit and watch it till the end. If done correctly, the videos can be a helpful means of marketing.
- What is meant by optimised page?
Although the optimised pages are quite similar to the landing pages, the two are not at all same. While you are free to decide a particular landing page that a pay-per-click ad will direct the viewers to, in case of organic SEO- it is usually dependent upon what will be of a rank higher onGoogle and some other search engines.
Almost every online marketing effort is attached to a particular multichannel strategy that is supported by the social media and SEO, and the websites frequently make use of these techniques with the purpose of capturing the inbound leads. Hope, this writeup has helped you understand some of those terms you’ll often come across as an internet marketer.