Pros of Hiring a Web Designer Over Website Builders
In today’s world, having an online presence is a bare necessity for a business to be successful. No matter how big or small your business is your future depends on how you present yourself in the digital world. Be it your website, mobile app or your social media account, they all should speak the same story.
An organization’s website is generally the first place a potential customer will visit to know about the business and what they offer. You have to make sure that it gives them the information they require with ease in a creative and concise manner. Customers’ buying decisions are greatly influenced by the way a business represents itself online.
Due to so much importance given to websites, there are a lot of website builders, like GoDaddy, Wix, and WordPress, available to the businesses who want to start off in the digital world. Though these websites are relatively cheaper and can help you get started, they lack personalization and could be time-consuming for a newbie.
It is upon the business to really decide on how much resources they want to invest in building their digital presence both monetarily and non-monetarily. Through this article, we would like to help you weigh the pros and cons of hiring a web designer over website builders.
Here is why hiring a web designer is recommended instead of relying on website builders:
1. Time Management
If you are new to web designing even using the website builders could be very time consuming to figure out how to move around things. You would end up wasting a lot of your precious time on the website rather than developing your business. A professional web designer can help you put your thoughts into reality while you get going on more critical things for your business like building your product line and digital marketing strategy. After all, time is money.
2. Helps Integrate
When you think of digital marketing there are a lot of platforms you need to leverage – e-commerce websites, different social media websites, mobile apps, and your own website. All these platforms should be integrated for your clients to get the whole picture without getting lost in transition. Ease of navigation and a well chalked out path is something a web designer can help you design.
Some website builders can do this too but maintaining the connections and making sure the links are functional is not really supported by them. This is where your web designers would be handy, in integrating and maintaining all the platforms.
3. Helps Build More Professional Sites
Website builders are generally plug and play. They have limited scope to show your creativity. A web designer can build your website as per your business requirements. Clean and professional websites are what your customers look for. If they are unable to relate to your brand through the website it will defeat the purpose of having it at all. Create a lasting impression with a sorted professional looking website with the help of a designer who understands your needs.
4. More Customization
Being creative is a requirement for every business to last in this competitive world and so do their digital platforms. To stand out one has to be different. With website builders, most of the websites look alike. There is very little scope to do anything out of the box. With the help of web designers, this is possible. You can represent yourself the way you want and make your website more relatable to your product. This will assure more visitor conversions – more leads and more sales.
5. Quick Trouble-Shooting
With a web designer by your side, you don’t have to worry too much if any problem arises on your website, like a broken link, loading time or server problems. They ensure quick turnaround time in case any technical glitch arises and minimizes the downtime for your platform.
In the case of a website builder, you need to contact their help desk, raise a ticket and wait for them to revert with the solution. And if you are not very technically affluent there are high chances you won’t be able to realize the real issue or even explain the problem to their team. All this could really waste a lot of your precious time and result in losing out to your competitors.
6. Up-to-Date Information
Websites need to be dynamic. It will not serve any purpose if the information is not up-to-date or is missing. Users easily lose interest if they don’t get the information they are looking for at one go or if it’s not consistent on all the platforms. Hiring a web designer will help you keep your digital platforms updated not only in terms of the information but also the latest trends. The faster you adopt the latest trends, more are the chances of catching the desired attention of your customers.
7. Cost-Effective in the Long Run
Website builders definitely seem cheaper as compared to hiring a website designer but in the long run, this could be otherwise. The time you would have spent on developing the website on your own is now used to generate more business which means more revenues. The idea of using all these digital platforms is to generate more income, if they are not cutting edge and not able to help in developing your business, it will be a total waste of your investments. Hiring a professional web designer will guarantee more traffic to your online platforms and hence more conversions.
8. SEO and Mobile-Friendly Websites
Most of the website builders are not great in making your website SEO (Search engine optimization) and mobile-friendly. If your website doesn’t appear in the top pages of search engines, it’s definitely not helping your business. With no one able to find you online, even a great looking website has no worth.
The same goes for non-mobile friendly websites. A lot of people surf the internet these days while they are on the go. People rely on their mobiles for taking important business decisions to something as simple as ordering their groceries. A website that doesn’t load well or is difficult to navigate on the mobile is sure to lose out. An expert in web design and SEO will optimize your page in such a way that it would appear high on the search engines as well as be mobile friendly.
READ: How to Successfully Maintain Your SEO Rankings When Redesigning Your Website
It’s said that almost everyone will make good first impressions but only a few will make a good lasting impression. So don’t hesitate to invest in a good web designer who can design all your online platforms keeping in mind your organization’s strategy and goals. Take your business a notch higher as compared to your competitors by having a website that would be relevant not only now but be future-ready.