How to Increase Your E-commerce Conversion Rate for Mobile Phones
Facts state that more than half of all e-commerce traffic on the virtual space originates from smartphone users who have taken up a significant percentage of the internet. Another interesting fact is that about 40% of all transactions or purchases take place using mobile phones as the internet has revolutionized transactions online. This allows online stores to enhance their e-commerce conversion rates on mobile phones for them to increase the number of interactions that their businesses get with customers. Note that for the busy customers exploring your store online, their top priority would be to get what they need quickly and conveniently.
The following are 4 significant ways in which you can improve your mobile e-commerce conversion rate:
Attract more mobile users using mobile marketing
It is usual for customers to lose concentration and thereby forget their carts upon visiting a store online. This calls for you to make efforts to reach out to such users and remind them about their unfinished business in the store. Getting more of these visitors to get back to the online store and complete their purchases would drastically gain you a high conversion rate, and the following are some of the methods on how to do so:
- Retargeting by placing ads in other platforms during their interaction with them
- Texting them
- Using short opt-in forms
Simplify your cart and checkout processes
Many a time, you will notice many customers often browse through online shops picking up their desired items and adding them to the intended carts but end up abandoning them without completing their purchase. This leads to many e-commerce conversions falling at the endpoint or final hurdle, with more than 80% of mobile users abandoning their carts before the final purchase. Customers on the internet, and especially the busy ones, lack adequate time to go through lengthy purchasing processes that require them to fill in forms and billing information and thus turn away.
However, your carts don’t have to be stressful as there are specific changes you can make to streamline the checkout process:
Type of payment
When time is limited, no one would want to start taking out their credit cards and start entering all the details that concern the various billing information. Smartphone shoppers desire to pay using their existing accounts that offer a one-tap option instead of having to start giving out other billing details. Payment options like Google Pay offer quick and convenient solutions.
Incorporating guest checkout
When a busy customer adds all their targeted items to the cart and proceeds to checkout, they would be irritated if asked to create an account, especially when they have no time. This will drive them away without purchasing anything from your store. You can offer to save their relevant information after their purchase, thus giving them more time to focus on checking out without wasting any of their time.
Make use of fewer form fields
Imagine having to enter every line concerning your address such as typing in the street, district, location, place of delivery and so forth. It’s a stressful and irritating process that most customers tend to dislike. Instead, let them choose their address from a list of already compiled addresses in their areas to make it easier and faster for them to shop.
Using short multi-step processes
No customer would like to spend more time checking out than they did shopping for the items. Use a short and straightforward multistep process that requests for as many as 5 details at a time. When a user is requested to fill in page after page of lengthy information, they may grow weary of it and just quit in between. Also, be sure to incorporate a progress indicator that would enable the users or customers to monitor their progress and see how close they may be to the end of it all.
Remember cart content
Take for example, a customer doing bulk shopping and their connection unintentionally ends up being disconnected. If they were to reconnect their network and find out that all their cart content has been forgotten; therefore, forcing them to start all over again, imagine how frustrated they would be. If a store is incapable of remembering the contents of a customer’s cart, forcing users to start from scratch, then it would ultimately be turning the customers away angry.
When time is limited for users on your store, they tend to shy away whenever they notice that navigating through the interface if difficult. There are a few ways in which you can significantly improve the ease of navigation through your website and put all the users at ease of finding everything quicker.
- Optimize your e-commerce store pages for them to load pages faster especially in deep connections.
- Reducing the number of clicks a user has to make to find and purchase their desired item.
- Optimizing search results depending on the type of item and the intent of the user
Allocating visual input feedback
Sometimes a customer may tap on a button lightly or using their thumb, and the results may seem to take extra long to them when in the real sense, they hadn’t pressed anything in the first place. One should be aware that the touch screen feature of smartphones doesn’t give a confirmatory sound or indication that a button has been clicked unlike on a mouse or keyboard. You should, therefore, make the buttons big enough for the thumb to tap comfortably.
Also, please include some visual representation to indicate that a button has been pressed. Changing the color of a button could help curve the problem and improve customer engagement.
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When the aim is building a higher conversion rate, one has to focus on speed and navigability as the significant elements of their efforts. You should always be on your toes to improve user experience on your site while making the design simple and easy to navigate to convert busy mobile users into consistent and satisfied customers. Be sure to focus on the tips provided in this guide if you’re looking to enhance your average e-commerce conversion rate.