Features of a Good Business Website
Every business has its target audience, and this dictates how their websites would look like because their main agenda would be to attract more potential clients online. For this reason, many businesses tend to hire agencies to create their websites without knowing a thing or two about the essential features that these websites should contain.
Such ignorance makes many companies own websites that have no clientele value for their operations and end up spending more, maintaining them as compared to the number of customers these websites bring in.
For this reason, it is vital to be familiar with the following crucial features of a business website:
1. A simple website address
Many a time, businesses tend to expand through word of mouth, and when clients or customers are unable to remember your web address, it would be difficult for them to spread the gospel to their friends and colleagues about you.
Try using a simple website with a “.com” as it is common and easier to recall. If you aim at being unique, try not to overdo it and go for a similar straightforward domain like “. com.sg.” Avoid using dash or numbers in the address as well as as2 different words that start and end with the same letters.
2. A landing page with a good company description
Have you ever searched any website such as www.novage.com.sg, for example, and landed on the front page of it? Well, the first thing you see on any website before you even start scrolling down is referred to as a landing page.
It is, therefore, crucial for you to have a landing page that clearly defines the business objectives briefly. The visitor to your website should be capable of understanding your goals upon landing on your website.
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3. Ease of access
It doesn’t matter how wonderful your website looks like to your potential clients because if they won’t find a more natural way to reach out or contact you, then they wouldn’t even bother trying.
When designing your website, always consider how easy it would be for inspired clients to try and contact you, and this requires a few call-to-action basics, such as ensuring all contact info is visible on all website pages. It would be helpful if you had contact forms for multiple locations and use awesome catchphrases to attract visitors to enquire.
4. Appropriate web hosting services
Imagine if you visited an attractive website that happens to take an eternity to load, and once it does, your antivirus warns you of multiple viruses on the site that may infiltrate and harm your device. This is the same feeling a visitor on your website would have in the same situation and, thus, calls for you to reach out to some of the best hosting companies to prevent this from happening.
Related Article: Protecting your WordPress Website from Common Security Threats
5. Self-explanatory menu names
Avoid trying to look sophisticated by using complex page terms as this will frustrate the visitor on your website, forcing them to leave early. Try to use standard or straightforward page terms that are common to most web pages.
Novage has had a wide range of experiences with many clients for over ten years and is capable of providing all the features that your website needs to survive and thrive.