Many websites exist today with an equal measure in the reasons as to why they are created. There are those created to provide people with something to read, and there are those designed to entice customers to buy their products/services. If your web design is not producing your desired results, there are ways you can improve on it and get better results.
It is not a one-time strategy; it requires a regular testing of the elements that work best. You don’t have to start from scratch to improve your site, you can work with what you have now, but you are going to need some skills to go about improving it.
Here are ten easy ways to improve your website:
- Optimize your meta tag.
The title tag on your website will tell a visitor what your website is all about without reading the entire page. Make sure your visitors understand your site in the shortest time possible because there are many competitors that you have to beat.
- Optimize your current content.
Your current content can stand out from others if you upgraded it with small changes such as the font. It will look different and modern, and will yield you bigger effects. A regular check and update of your SEO content will improve your site using minimal effort.
- Include your contacts.
Including your contacts on your site will improve your customer service which translates to improved sales. Your phone number or an email address on your site keeps communication lines open between you and your customers. If your customers can contact you easily, they are going to be happier being at your site.
- Integrating a video.
Generating a great video on your page could go a long way in increasing your conversions. Adding a video to your page is simple and does not require redoing your whole web design and structure. For best results, only use a video with great content and relevance to your business.
- Have clear calls to action.
A site that has poor navigation through its pages will often lose visitors. This is because poor navigation complicates a website. Calls to action are synonymous with good navigation, and including clear calls to action that provide a customer with direction towards a purpose facilitates easier and conclusive ways to make sales on your site.
- Keep your web design simple.
A website with a simple yet comprehensive design gives customers improved usability of your site. Get rid of those unnecessary elements that distract your customers and maintain only what you must have on your site.
- Make a website about your customers.
Your website will definitely yield better results if it is about solving a customer’s problems. Take time and know what your customers are looking for or what they wish to accomplish. Designing a website on these grounds will result in a more powerful site.
- The fewer the choices, the better.
Effectiveness of a website can easily be killed by having too many choices of visual elements. It is only possible for a customer to focus on one element at a time, be it a header menu, social icons or other elements. Get rid of choices that may distract a customer, or move them to another page, and you will be left with an improved website.
- Make a correct choice of colors.
The colors you use on your site can make or break it. No one should wear sunglasses to be able to view your site. If you are to use more than color on your site, be sure it compliments rather than contrasts each other.
- No music.
Having music on your page can easily irritate, annoy and chase away your customers. Music will not only distracts your customers, but it will also cause your website to open slowly or with glitches on some web browsers.
After you fixed your website problem, you should look into internet marketing that will help your website seen by more people who are looking for the service from Google: Optimizing your Page for Greater Relevance