The Most Important Web Design Trends That You Should Pay More Attention To In 2020
If you are not already thinking about what your web design is going to look like in 2020, now would be a great time to do just that. Some of the best web design trends for 2020 have already started to emerge, and if you want to stay on the right path and attract more people to your website, it is crucial for you to pay attention to these web design trends. But how bright is the future of web design in 2020? Will everything go through a big change?
Well, the answer to this question is quite simple. That being said, some elements of web design are expected to go through some changes, but that doesn’t mean that all aspects of web design will change completely. What this means is that there are some certain web design trends that you should totally pay more attention to once the year 2020 strikes. And now, here are some of the most important web design trends that you should pay more attention to in 2020!
Simplicity
When it comes to web design, simplicity is one of the most important things that should always be handled with care. You have probably already heard how you should always keep your design as simple as possible, haven’t you? Well, it’s actually true, but when it comes to web design in 2020, simplicity becomes even more important. People don’t have the wherewithal to browse through complicated websites anymore. With this in mind, if your website is not easy to navigate or if it is filled with slow loading pages, you should do something about it right now.
GIFs As Graphic Elements
The days of merely incorporating a stock photo into your content are long gone. Rather than simply incorporating stock photos in your text pages, you should start using GIFs a bit more often. GIFs help engage users and keep them on your text pages longer, and they also add a unique design element that makes the whole experience much more interesting.
Animations
Animations have become extremely popular over the past few years or so. In fact, animations have become so popular that they can be compared side-by-side with GIFs. More and more websites are incorporating animations in their content in the form of GIFs, and they are also utilizing animations on their home pages, calls to action, and more. Incorporating animations into your content can bring more life to your website.
Illustrations
While a nice photo of your team is one of the best ways to give a personal touch to your website, that kind of photo might not be able to cut it in 2020. That being said, more and more companies are starting to integrate illustrations into their site pages. Not only does this give them a modern look, but it also makes their site pages both interesting and unique. When it comes to using illustrations, you can use your brand colors. Also, don’t be afraid to make it as detailed as possible to make it look good.
Connecting businesses to real customers through social media platforms like Instagram is one of the most important web design trends that you should pay more attention to in 2020. For example, American Eagle decided to start a campaign called #AExME. The campaign features people wearing their clothing items. This is one of the best marketing strategies that you can use these days.
In American Eagle’s case, not only does this strategy allow their customers to see what their clothing items look like on a real, physical person, but it also gives them fresh, new ideas about how to wear certain pieces. With this in mind, make sure to pay extra attention to this web design trend in 2020, because it can help improve both your web design game and your conversions.
READ: Developing your Freelance Business through Social Media
Mobile Responsiveness
Having a mobile responsive website design should be at the top of any web designer’s priority list in 2020. When you have a mobile responsive website design, you ensure that both smartphone and tablet users get the exact same experience as they would on a desktop. That being said, mobile responsiveness is one of the most critical web design trends for 2020. Making your website mobile responsive can be a complicated process for some people, which is why working with a responsive web design company would be your best bet.
Artificial Intelligence
Artificial intelligence has struck almost every single area of marketing, and there is a good reason for this. You see, when you implement artificial intelligence into your website, you are able to use all sorts of data to satisfy your customers’ needs and requirements. For example, there are many people out there who integrate chatbots into their websites. These chatbots use artificial intelligence to reply to people’s questions.
Chatbots are always a great choice because not only do they help companies that use them, but they also help customers with questions by providing them with a reply immediately. That being said, if you would like to incorporate artificial intelligence into your website, one of the best ways to do so is to opt for a chatbot. There are many digital marketing companies out there that can help you get started.
Voice Optimization
Did you know that voice shopping is expected to become a $40 billion industry over the next few years? That’s right! Today, more and more companies are optimizing their websites for voice searches, and the same thing can be said about the future of web design. In order for your website to rank well in the search results, you need to optimize its content for voice search. And as you probably already know, a great search engine ranking can help you attract more potential customers to your website.
READ: Top 6 Ways to Improve your Website Branding in 2020
But if your website doesn’t rank highly, you most likely won’t see any significant increase in your website traffic. If you want your website to appeal to everyone, you should try and incorporate natural language processing into it. And don’t forget to optimize your website for voice searches, okay?
