Top 6 Ways To Improve Your Website Branding in 2020
When it comes to website branding, there is so much more to it than just a good-looking logo. In order to be successful, a good website needs to ensure that its visitors view your brand in the exact same way you want it to be perceived. With this in mind, not only will a well-branded website increase the overall value of your brand, but it will also help you acquire new customers.
As far as your website branding goes, it is the key to standing out among your competitors. With a solid website branding strategy in place, both you and your brand will benefit from an increase in consumer perception, and with that comes an increase in your brand’s credibility. As you can see, branding is one of the most important things that you need to consider when marketing your business.
That being said, if you would like to present your brand online, it is very important for you to know that there is no single correct way to do it. Instead, there is a couple of different ways to improve your website branding, and combining them with one another would be the best thing to do. And now, here are six of the most simple, yet extremely effective ways in which you can improve the branding of your website online!
1. Let Your Customers Know Exactly Who You Are
Running a business website requires so much more than just relying on navigational tools and attractive visual elements. Knowing what your brand is all about is of the utmost importance for the success of both you and your business. And while having a good-looking business website is always a good thing, having a well-written ”About Us” page is just as – if not even more – important.
In fact, having a well-written ”About Us” page is so important that it can change the way your website visitors see your brand. Don’t be afraid to tell your customers exactly what you stand for. Trust is one of the most crucial things that a website branding can help you earn.
2. Showcase Your Customers’ Achievements
Now, it is expected for your brand to focus on itself to a certain extent on your business website, and there is absolutely nothing wrong with that. But don’t forget that the kind of success that your customers want to see the most is the success that they can have for themselves. What this means is that instead of just focusing on your brand, you should use your business website to showcase some of your customers’ biggest achievements as well. Having a lot of positive reviews and comments on your website can help you in the long run.
3. Keep Your Focus Clear
If you want to improve your website branding, it is very important for you to know exactly what your goal is. In other words, you need to know what you want your customers to do on your website. You need to let your customers know exactly what you are offering, as well as how it can benefit them. Set a good goal for yourself and do everything you can to achieve it.
Keep in mind that your website branding needs to be consistent with this goal. If you offer your customers too many options, the only thing that you will end up doing is paralyzing them with indecision.
4. Use Your Favorite Social Media Platform
Having a strong presence on social media is one of the best ways to trigger customer engagement. That being said, you should make good use of your favorite social media platform.
Keep that social media account of yours active by constantly updating your profile with new products and services. And don’t forget to respond to your customers’ questions and comments. While it is true that using social media can be a very time-consuming thing, it is well worth the investment.
5. Be Consistent With Your Style
The style and visual elements of your business website should complement one another pretty well. For example, your logo plays a very important role in your website branding mission. With this in mind, not only is your logo a visual representation of your brand, but it is also one of the most useful branding tools that you can possibly have these days. Don’t stray away from displaying your logo as frequently as you can on your website.
Use your logo as a part of your header, footer, and favicon. Try to get your customers to identify the story that your logo is trying to tell. But visual branding doesn’t end with your logo, because the rest of your website needs to look attractive too. Another good example of all of this is the font that you use. Try to find a font that represents what both you and your brand stand for.
6. Don’t Make It Too Complicated
While it is true that it is important for your website to have everything that it needs to attract new customers, you should never make it too complicated. Having too many options, features, or any other visual elements can be a little problematic. After all, your customers don’t really care about how clever your website’s design is – the thing that they want to see the most is a website that is easy to digest.
Also, having too many videos on your website may cause it to load slowly. If your website takes too long to load, your customers will find it to be a bit frustrating, and as a result, they will leave. And that, of course, wouldn’t be good for your website branding.
Final Words
When you think about it, in order to improve your website branding, you need to think like a customer.
What is it that makes your website so easy to navigate?
Try to find a good answer to this question and then try to make that element work even better than before.
You spend a lot of time working on your website, so don’t ignore your website branding. Your business website is one of the most useful tools for branding conversion, so don’t be afraid to use it to improve the perception of your brand.