Before you have your business, you must think about your logo, it is your face of your brand. Some people think that designing a logo is easy because when they check on logos on the web their impression shows them that it is simple. Logos by the look are simplistic which is not when it comes to designing. The impression shows that not more work is required to create a log where the opposite is true. Logos have a lot of work since they require careful planning, attention to brand identity and creativity. Most of the times the logo is noticed and known than the company itself. Perfect logo provides you to be identified with the product you produce whereas a bad logo, on the other hand, gives a bad impression of the business. Hence, it is of major importance to follow a certain design principle or even search for professional designers to help you design your logo. If you may be in great need and you want to create a logo, the following are some of the tips you can follow:
- The logo should be simple in design. This is because simple designs are quickly understood, and they usually stick in a person’s mind as compared to the complex ones. You should compare your logo with the one for the known big companies. Logo for Coke and Pepsi are well known regardless of them being very simple. They are easy to memorize, and when you see them, you realize of the taste of the product itself. Designing a complex logo is easier that designing a simple logo. This is because the designer needs to keep things simple and still original. He/she should be familiar with some logos so that they do not end up being the same.
- Determine the color in the logs. Color creates a big impression on the message received from the logo. The color used should portray the message of the company and also help the audience to connect with the message being portrayed by the logos color. You need also to know the meaning of colors before you include them. A color like red is used to mean an increase in blood pressure or the heart rate and it mainly used in the sales department. Green stands for peace and conveys mainly health and growth. Color plays an important role in the psychological impression, and it should always be made in a way that people pay attention to.
- The fonts used in the logo design should be of great consideration. This is also called typography. Make sure you select the right font for the logo design. It should not be more than two typefaces for the purpose of making the design more readable and easy to understand. Use of different fonts gives the reader a different impression about the logo. Before you decide on which font to use you can read more on the psychology of fonts.
- You need also to know the audience who will be using and seeing the logo. The target audience should be of priority when designing the logo. You need to know their age and what they are up to in the logo. Logo for students will be different with a logo for the senior citizens.
On conclusion, you need to be creative, innovative and original. This is for the purpose of delivering good ideas that are unique and original. Keep your logo design simple so as it is readily identified with your brand product. After you have a great logo, the next step is create you company website and show your product or service to your audience. 3 Things You Must Know Before Owning a Website , domain, hosting, and website.