WordPress is now designed with SEO in mind. Many webmasters use the CMS because of the
fact that it is much easier to climb in search engine rankings thanks to the structure that is
created and much more. The problem is that you cannot simply install WordPress on a domain
and expect to climb fast. There are still various modifications that have to be made.
Unfortunately, most new site owners do not know much about the process.
Obviously, the best solution is to opt for the help of professional search engine optimisation
specialists like those at https://www.magicdust.com.au/search-engine-optimisation/. However,
many do not have the necessary funds, especially when the first site is launched. With this in
mind, here are some optimisation mistakes you should never make.
Read on: 4 Paid Traffic Sources To Kickstart Your Inbound Marketing Efforts
Not Changing Permalinks
This is a clear sign that the WordPress site owner does not know what to do from an SEO point
of view. One of the really important parts of on-site SEO is the structure of the URL. You need
to be careful and change the structure so that it will include the keywords you will use in the title.
Also, if you are going to post many articles, it is a good idea to add the date. Google loves fresh
content and wants to see that your site is often updated. The permalinks make it a lot easier to
rank and the Google Bot can easily understand what the article is about.
Not Installing An SEO Plugin
There are many different SEO plugins that are very good and that have to be considered
whenever a WordPress site is launched. While it is completely true that the structure of the CMS
system is really good for search engine optimisation purposes, we need to understand that
there are various extras that are necessary for higher rankings.
As a very simple example, the SEO plugins are going to automatically generate an XML
sitemap that you can add to Google Webmaster Tools. This is really great because of the fact
that it will let Google know when you publish a new article and makes the robot come to your
site more often. You need to install the SEO plugin that you are comfortable with in order to rank
higher in search engines.
Choosing An Inappropriate Theme
The possibility of making your WordPress site look exactly as you want it to is one of the huge
advantages that are associated with the CMS. However, this does not mean that you can
choose simply any theme. One of the common mistakes is choosing a theme that is older
simply because it looks in a certain way. This can easily lead towards having a site that is not
mobile friendly.
Read on: On-Page SEO basics – Writing The Best Page Titles and Meta-Tags for Your Website
Conclusions
Simply installing WordPress does not mean that you are going to have a site that is perfect from
an SEO point of view. A lot of extra work is necessary. Make sure that you learn everything
about the CMS before you start promoting your website and never dismiss all the extras that are
necessary for higher SERP.