If you are a local business and don’t sell online, is it really worth having a professional website? The answer is a definite yes and here are six reasons why:
- Branding
Having a website can be a major factor in having your brand heard. An appearance on the web gives you presence and makes you recognizable. When you get it out there, it gets people talking.
- Confidence in Your Business
A website helps you look reputable, up-to-date, professional, and more relevant. A professional web design (as opposed to a design that looks homemade) can give your customers and potential customers more confidence in your business and website.
- Showcase Your Product
Many potential customers will not even consider a business that doesn’t have a website that they can seek information from. They want to see the services you provide, the atmosphere your business gives out, pictures and information about your products, testimonials from other customers, and ways to contact you.
Customers will compare similar businesses before choosing one and you’re less likely to be considered if you don’t have a website that they can refer to.
- A Chance to Find You through Search Engines
Not many people use phone directories these days when all contact information and addresses can be easily found online. Even if you don’t have a website, they may find you through a directory by directly typing your business name into Google.
But what if they are a new customer and type in “New York Dog Groomers”? The first results will be your competitors and they are the ones most likely to be chosen. If you don’t have an optimized website, you aren’t even in the competition.
- More Selling Opportunities Open Up
Not only does having a professional website give you more of a presence with more people knowing of your existence, it also allows other websites to potentially start linking to you. This directly drives more eyes, traffic, recommendations, awareness, inquiries, and sales.
Your website should also work as a marketing tool with a design and copy that leads a potential customer into a paying customer. All this before they’ve even contacted you.
- Available to Customers 24/7
In today’s busy world, it is appealing to be able to access information at whatever time is suitable. When your business hours are closed, customers have the convenience of reviewing your products and services 24/7 if you have a professional website with the information they are seeking.
Having a website no matter what kind of business you run is vital. It improves your customer service experience, expands your reach, and increases the perceived value of your business.